East and West Agree: McDonald's is Easier Said than Eaten
From an article in this weeks Advertising Age (I had to get a membership so read it):
Hip-hop artists have plugged in virtually every high-end brand from Cartier to Versace into their song lyrics. But now the Big Mac is about to get name dropped.
It seems McDonald's knows a thing or two or three or everything about exploiting youth and black culture with their plans to employ the Maryland based Maven Strategies and put Big Mac references into rap songs. Maven and McDonald's will approach rap's biggest names with an offer of $5 for every time their mention of Big Macs in a song gets played on the radio. Think that your homey 50 Cent is above this whoring, think again.
Last year Maven offered rappers a similar package to include Seagram's Gin in their grimiest hip-hop singles. Remember Petey Pablo's "Freek-a-leek," or at least the girl with huge tits in the video: "Now I want to give a shout out to Seagram's Gin/Cause I'm drinkin' it and they payin' me." Seagram's also paid off the likes of Kanye West who was the winner of American Brandstand's dubious award for having the most product placement on one album.
Let's prop our ears up this summer to see which hip-hop icon/marketing slut gives into this greasy McMoney venture. Me thinks that this article gives somewhat of an explanation to the lyric on the new Fitty song: "I got niggas all around me watching my back/So now I don't leave the crib without a Big Mac/McDonald's is the shit you bitchass faggot mothafuckas/I'm still Lovin' It Irv Gotti you fat biatch."